What) Scheels is
a huge and successful sports retail chain spread across eight
states with 23 stores. We visited their "World's Largest All
Sports Store" in Sparks, Nevada. It's the only place we've
been where we could buy a gun, ride a Ferris Wheel, sample
fudge and then listen to animatronic U.S. Presidents give
speeches. The Sparks Scheels, at 295,000 square feet, inhabits
its own large, mall-like structure, surrounded by parking to
accommodate vehicles of all sizes. If you're pulling a double
tandem of dead deer, you'll find a space.
Like its brethren elsewhere, the Sparks
Scheels sells hunting and fishing gear, hiking and camping
equipment, sports footwear and pretty much anything for the
active outdoor life. Maybe that's what most visitors are here
for (marketing… plan…working!). But not us. We spot their two
16,000 gallon aquariums (one freshwater and one saltwater) and
the indoor mountain with hundreds of mounted wildlife -- elk,
bear, goats. A restored 1921 Ferris Wheel dominates the center
of the store. It’s 65-feet-tall, costs a dollar to ride and is
the largest in the company's history (some of its other stores
have Ferris wheels, naturally).
Address:
1200 Scheels Drive just north of the I-80 exit at Sparks Blvd.
Mon - Sat 9 am - 9pm, Sun 10 am
- 6 pm. (1)
Why) Back in 2004, I read an article in
Slate magazine (2) about
the outfitting chain store Cabela's. It is the sort of
spectacle that really fires the Buckys imagination. So,
I decided to put this Scheel's store on the list because it
sounds similar and because in the previous 5 years this was as
close as I could get to a Cabela's.